socialmedian: Yahoo ponders the meaning of search

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Yahoo ponders the meaning of search

Source: Webware.com

Oct 09, 2009

Summary

Is search about presentation or results?

(Credit:
Screenshot by Tom Krazit/CNET

There's perhaps no better way to shift attention from your failings in one era to proclaim the start of a brand-new, totally different era.

Yahoo is in the midst of a grand transition as a company, with a pending deal to sell its search assets to Microsoft in exchange for a healthy portion of the revenue generated by searches on Yahoo's pages. Yet some in the company seem a bit perturbed by talk that it's giving up on the search market.

"With all of the events that Yahoo has gone through in the last several months, one of the questions I get is: 'Does Yahoo still care about search?' The answer is: Absolutely," wrote David Pann, Yahoo vice president and general manager of search marketing, in a blog post Tuesday highlighting enhancements to Yahoo's search ads.

The thing is, Pann isn't talking about search (the business of crawling the Web, indexing the results, and matching the data against queries) so much as he is search presentation, the business of arranging the data produc

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