socialmedian: Kayak Opens Access to River of Travel Search Data

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Kayak Opens Access to River of Travel Search Data

Source: ReadWriteWeb

Oct 08, 2009

Summary

Travel comparison site Kayak just opened access to its search data. Best known for aggregating travel deals on roundtrip flights, hotels and rental cars, Kayak is now offering the public a look under the hood. The company is laying bare its most popular destinations and searches via a new trends page. The site offers users a look at what people are searching for, where they're searching from and the most searched hotels in the company's top 50 most popular cities. With the travel industry slowly recovering from what has been a tough two years, this data can go a long way in reinvigorating the industry.

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In addition to the most popular searches and destinations, Kayak is also offering users a look at the Kayak Travel Index. The analytics from the Index tells users how much the average traveler is willing to spend to visit a particular destination. While economic stability would affect many of these trends, short spikes are often more likely related to peak season rates and seasonal factors. For example, in mid July travelers were willing to pay 25% more

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