socialmedian: Tourism e-accessibility and e-inclusion

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Tourism e-accessibility and e-inclusion

Source: Accessibility in the News

Oct 07, 2009

Summary

In their effort to find niche markets, the tourist destinations have finally realised that people with disabilities constitute an advanced market with advanced needs and lot of perspectives; a market that belongs among the most loyal groups of clients. Let's not forget that Europe is getting older and the obligations of the countries members of the European Union increase, therefore more and more opportunities are given to the individuals with disabilities to travel under the same circumstances as the rest of the citizens. The journey starts from their house, from their personal computer, usually by searching Google. However, as Abbott (2001) argues, even though internet provides opportunities of democratization of society through freedom of expression, sometimes of even radical opinions, it is still predominated by websites which usually reverberate the dominant ideology and stereotypes, or it is rich in advertising websites which rarely consider disabled individuals as a remarkable market. Therefore, the trip of a person with disabilities is mandatorily co ...Read the full article

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