socialmedian: Why Facebook Should Acquire Foursquare

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Submitted by Robdiana from Google Reader

Oct 07, 2009

Summary

If Twitter was hard to explain to regular people Foursquare is a true enigma. While the digerati find it super cool to know the exact location of any friend, at any moment in time, there is a much larger swath of people who find the concept extremely creepy, and claim they wouldn't be caught dead sharing that kind of "private" information. Even after you can get people over the privacy concerns, their next question is "Why do it at all?". Foursquare and competitors like Brightkite (more of their own social network) and Gowalla (more game, than pure utility) are currently fighting the eternal social app dilemma; they become valuable only when your friends are also using it. Their isolated value is quite low. Facebook can solve the privacy concerns as well as provide instant availability of your friends, the chicken to Foursquare's egg.

People trust Facebook and they operate with the view that only their real friends can see their information. Facebook, better than most recent consumer web companies, have assuaged peoples fears of sharing highly personal and

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Comments (1)

Pwarnock,

Oct 08, 2009

Not a good fit. Yelp should acquire them.