socialmedian: Revealing Google’s Stealth Social Network Play

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Revealing Google’s Stealth Social Network Play

Source: Web Strategy by Jeremiah

Oct 07, 2009

Summary

This post was collaboratively written on a wiki by Charlene Li, who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technology at the Altimeter Group.

Google has quietly been launching a social network right under our own chins. No, it’s not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching their own version of a twitter. Instead they’ve been releasing small bits of social networking features, little by little. Previously, we’ve made the case that email is already the largest social network, however Google’s plans go beyond Gmail. First, let’s define what to look for, in order to identify what Google is concocting.

Defining Social Networks

To start with, we define a social network as having three baseline components: 1) A profile that contains a person’s information; 2) The ability for people to connect to each other via those profiles, often called a social grap

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