socialmedian: RSS Metrics: The Good, the Bad and the Invisible

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RSS Metrics: The Good, the Bad and the Invisible

Submitted by Mahendra from Google Reader

Oct 07, 2009

Summary

Metrics matter - it's rule #1 for marketing programs. If you can't measure the success of a program (whatever success means to you) then you have no idea how well it's working and whether you should invest in it, tune it, or kill it. If you can't measure it, you can't manage it. Simple, really.

So online marketers invest a lot of time setting up measurement systems for their online programs, such as Google Analytics for web sites and open / click through tracking for email marketing programs. It's even possible to get stats-addicted, endlessly micromanaging and tuning online programs while the bigger picture - and the bigger opportunities - pass you by.

But that aside, getting to know your basic metrics - and their trends - is fundamental. That's true for bloggers and new media sites, because we all feel good when our stats go up and feel in our guts when a key metric burps.

So how come the state of RSS metrics is so parlous? Most bloggers focus on their RSS circulation as the key metric, and the only other useful metric commonly available is reach (more on both ...Read the full article

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