socialmedian: 5 Ways to Write Retweetable Tweets

User-submitted headlines for this story

Clip

5 Ways to Write Retweetable Tweets

Source: Mashable!

Oct 06, 2009

Summary

Debbie Weil is author of THE CORPORATE BLOGGING BOOK and a corporate social media consultant based in Washington, DC. She is @debbieweil on Twitter and blogs at DebbieWeil.com.

You’ve heard about “sticky content.” Back in the days of Web 1.0 it was what made folks stick around on your website. The idea was they would stay a while, read every word and then buy whatever you were selling. (This turned out to be a fallacy, but that’s a different post.) Microblogging demands that you create a different kind of content. Let’s call it “slippery.” That means 140-character bursts that are so compelling they slip away immediately and are repeated by those following you. And as everyone knows, the more you are retweeted, the more followers you get, as your bon mots are passed along from one person to another.

If you’re using Twitter for business as a way to promote your brand, products or services, it’s even more important that you write retweetable tweets. “Me, me, me” never works. People care about how you can provide value, so how can you be interesting or provocative,

...Read the full article

Comments (0)

Add Your Comment