socialmedian: A Chronology of Brands that Got Punk’d by Social Media

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A Chronology of Brands that Got Punk’d by Social Media

Submitted by Scbalazs

Aug 17, 2008

Summary

A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant. Read the full article

Comments (5)

Web2marketing,

Aug 17, 2008

thanks for sharing! i missed that article back then...

Reply

Richardk138,

Aug 18, 2008

Nice post! Reinforces the need for online reputation management so you don't get swallowed by the groundswell!

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Abrudtkuhl,

Aug 18, 2008

Our TrustyPig brand hijack should be on this list -> http://www.lavarow.com/2008/08/14/smartypig-vs-trustypig-when-brand-enthusiasts-attack/

Reply

Glarocque,

Aug 18, 2008

Every niche probably has a .ist twice as long of vendors that are missing, or missed the boat, on Social Media.

Reply

Gknutson,

Aug 18, 2008

I'd say Exxon Mobile has been "Punking" consumers for some time.

Reply

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