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29
Clips
A Chronology of Brands that Got Punk’d by Social Media By nigelwalsh

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Source: Silicon Alley Insider
Aug 17, 2008


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Summary
A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant.

Comments (6)
Web2marketing,
Aug 17, 2008
thanks for sharing! i missed that article back then...
Reply


Richardk138,
Aug 18, 2008
Nice post! Reinforces the need for online reputation management so you don't get swallowed by the groundswell!
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Abrudtkuhl,
Aug 18, 2008
Our TrustyPig brand hijack should be on this list -> http://www.lavarow.com/2008/08/14/smartypig-vs-trustypig-when-brand-enthusiasts-attack/
Reply


Glarocque,
Aug 18, 2008
Every niche probably has a .ist twice as long of vendors that are missing, or missed the boat, on Social Media.
Reply


Gknutson,
Aug 18, 2008
I'd say Exxon Mobile has been "Punking" consumers for some time.
Reply


Papadimitriou,
Jul 15, 2009
Learn about others mistakes before joining the conversation
Reply


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