socialmedian: Social Media Needs A New Form Of Advertising

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Social Media Needs A New Form Of Advertising

Submitted by Vincent Wright

Aug 17, 2008

Summary

"Traditional advertising networks just don’t cut it inside of social networks. Contextual advertising like Google Adsense pays attention to what people write, but ignores the more important social context within social networks. Banner advertisements are played out. Read the full article

Comments (8)

Jptrenn,

Aug 17, 2008

This post is an ad in itself.

Jny2cornell,

Aug 17, 2008

Uh oh, this is bad news for socialmedian. Spam's already creeping in!

Vincent Wright,

Aug 18, 2008

Hold on guys. Don't get carried away. I liked the title of that post and thought of sharing it with my networks. I meant to share it with some place like Twitter - *NOT* - SocialMedian. It's merely a mistake so, let's just take a deep "social" breath and chalk this up to Vincent Wright making a posting mistake. I intend to be as protective of the SocialMedian environment as you are so, if spam comes, it won't be at *my* hands.

Keep STRONG!
Vincent Wright

Jptrenn,

Aug 18, 2008

You horrible, horrible person you. SocialMedian will never be the same. The world is coming to an end. God save us all.

I'm out of cliches.

Vincent Wright,

Aug 18, 2008

hahaha - Thanks, Jonathan. That was a big "Oops!" on my part. I'll be a much more responsible, more conscientious, SocialMedian citizen going forward. Let me know if I can ever be of help on or off SocialMedian, ok?

Now, let me see if I can go find so good stuff to make up for my goof up! :-)

Keep STRONG!
Vincent Wright

Onreact Com,

Aug 18, 2008

Just an ad.

Jny2cornell,

Aug 22, 2008

I'm sure you had every intention to do the right thing, Vincent. But let's imagine a world in which you didn't. Or, even worse, let's imagine a world in which you're just fine but a bunch of other people are cheap spammers. If that world sounds familiar, it's because that world is the real world.

The point here is simple. I can't see the any fundamental about socialmedian that will keep it from being a spam-haven as soon as the audience is big enough to make it worth spammers' time.

Again, we're assuming you're acting on the up and up, and that seems like a good assumption. But you were still able to PUSH content into my view MERELY by adding it to a news network I joined. That's an email-like recipe for horrible, horrible spam. The world's not coming to an end, but if socialmedian doesn't think ahead, God save it.

Vincent Wright,

Aug 22, 2008

Very good points, Jny2cornell. However, though I believe in proactive defense, I don't think that we're quite at the point which calls for proactive worry about SocialMedian's future. For me, what's more aggravating than spam is the throng of trolls who lurk through the halls of discussion groups and forums blurting out what appears to be helpful such as "Just an ad" when there's absolutely nothing in that type of post which is one iota superior to spam. Actually, to be candid, and I've never said anything like this in my web life before, I think I'd rather have spam than to have someone ostensibly acting as a guarding of the community blurt out such anemic fodder as "Just an ad".

Spam *IS* a drain on web community but there are other types of drivel we should protect our communities from if we want them to be truly healthy.

What would be superior to spam - and - helpful to the community is brainstorming ways to educate one another against spam as well, as against effete comments such as "Just an ad"...

By the way: Thanks for your good,clear input Jny2cornell. It's given me more food for thought...

Keep STRONG!