One of the most challenging aspects of design for many web designers is color selection. The color scheme of a site can have a huge impact on the overall look of the site, and it will have an impact on visitors as well. There are a number of different methods that can be used for finding the right color scheme for a particular project, and in this post we will look at several of those methods. Throughout the post you will find links to helpful resources that you may appreciate.
Getting Colors from Existing Marketing Materials
In many situations the client will already have an established color scheme from an existing website or from other marketing materials. In some cases they may want a change, but frequently you will need to work from the established color scheme. Sometimes making slight changes to the shades of colors but sticking with the same basic color scheme can make an impact, and combined with a fresh design of the website it can help to give the company some added interest to their identity.