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Apple's 'Big Brother' sequel
Source: BBC
Sep 30, 2009


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Summary

Apple's iconic "Big Brother" advert is one of the most famous commercials in the business. Its prime-time airing took place on 22 January 1984 in the middle of the Super Bowl.



With more than a nod to George Orwell's novel 1984, the advert warned of a future where soulless drones unquestionably soak up the words of their dictator who speaks to them from a large screen. Moments later a gorgeous nameless heroine in red shorts and a white tank top comes running down the aisle with a hammer in her hands while apparently being chased by the thought police.



She hurls the hammer at the screen just as "Big Brother" is telling the faithful "we shall prevail." The screen is destroyed in a shock of bright light and the commercial ends with text which reads "On January 26th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'."



Well now get set for the sequel on YouTube.com and you will see why 1984 is so not like 2009. And I think it is fairly safe to say that this follow-up does not have the approval of Apple co-founder and CEO Steve Job

...Read the full article

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