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Business Applications Of Social Media Inside Organizations: Twitter

Source: Technorati Search for: "social media"

Sep 30, 2009

Summary

Does Twitter have the potential for reaching business customers? Is Twitter an effective communication platform to create strong, long-lasting relationships in the corporate world?

Photo credit: Alessandro Viti

“As organizations look to the future, the same trend emerges as seen in the general social media and Twitter responses: a shift toward more customer communications and, in particular, toward prospecting.”

Twitter and, more generally, social media deliver the ability to communicate immediately. As a customer contact tool, where speed does count, this immediacy has great potential. Problem is, such potential can only be fulfilled if you and your customers are using social media.

In many B2B markets, Twitter is not yet considered as an effective customer contact tool because of its specific microblogging structure and its limited audience compared to other social media (e.g. Facebook). According to a study from ES Research Group, "The New Social Media: Do They Enable B2B Selling?" only 4% of sales respondents said that Twitter has ever directly helped them w ...Read the full article

Comments (1)

Stella Holman,

Sep 30, 2009

I believe that if individuals learnt to use it properly it would be effective