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GrowSmartBiz Conference Recap: Integrating Traditional Marketing with Social Media

Submitted by Shashib from blog

Sep 29, 2009

Summary

The last panel of the day at the GrowSmartBiz conference, panelists discussed how they could integrate traditional marketing with social media. Moderated by Jill Foster, the panelists included:

- Terri Holley (Creative Marketing Solutions)

- Brent Leary (CRM Essentials)

- Danilo Bogdanovic (Loudoun Scene)

- Joanna Pineda (Matrix Group International)

This is the first time ever that the amount of time spent online globally on social networks has exceeded all other time, according to a Nielsen study. The working definition of social media being used for this panel is: content published online that is intended to provide value.

What is the most compelling thing in social media?

For Danilo Bogdanovic, it’s the ability to engage with his customers.

For Joanna Pineda, the last few employees that she’s hired has been found via social media tools like Craigslist, Twitter, LinkedIn, etc.

For Terri Holley, she’s a social media enthusiast and a certified and professional life coach. Social media excites her because for a small business, it gives her a more level playing fiel

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