Third in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains.

We spoke with Kelli Kohout, global marketing manager for Jonckers Translation & Engineering.  Jonckers is a global provider of localization, translation, and multilingual testing services, with operations across the U.S., Europe, and Asia. Kelli talked with us about Jonckers’ role in the global content value chain, why they supported the research, and what she found compelling about the results.

Gilbane: How does your company support the value chain for global product content? (i.e., what does your company do?) 

Kohout: Ultimately, Jonckers is helping clients develop content that earns understanding, adoption and loyalty from global customers. 

Sometimes clients come to us with original content that will not localize well – in other words, that is not easy to turn into localized versions that achieve the desired response from audiences.  We provide best practices for improving the quality of th