socialmedian: Mint Widget Makes It To Yahoo’s Home Page

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Mint Widget Makes It To Yahoo’s Home Page

Source: TechCrunch

Sep 29, 2009

Summary

With the new Yahoo homepage that was previewed last July and is now rolling out more broadly as part of Yahoo’s new “It’s Y!ou” branding exercise, the main Yahoo homepage is taking on more of the personalization features on MyYahoo. There are all sorts of handy widgets in the left-hand column ranging from Facebook status updates to Gmail to any news feed (just type in a URL like Techcrunch.com and it will add the feed). When you hover over any of the widgets, a box opens up covering most of the homepage with information from that widget.

Today, Yahoo is making it possible to add applications made on the Yahoo Application Platform (YAP) to that sidebar as well. On of the first apps it is launching with is from personal finance tracker Mint, with its Budget by Mint widget (Target and Flixster are also launching Yahoo apps on the homepage today). The Budget by Mint widget is already available on MyYahoo, but getting on the main Yahoo homepage potentially puts it on front of 118 million American users a month, versus 25 million for My Yahoo (comScore). The ap

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