No startup wants to end up in the deadpool and failing gracefully does not necessarily mean cleaning up the mess when things go wrong. Instead, there are ways to fail in the beginning that can lead to success in the future of a small company.
Failing gracefully means recognizing that when your app first launches you will probably not be a good solution for most users and not be fully functional and ready for 90% of users right away.
This can be looked at in two ways or two opportunities:
1. A common unavoidable issue that you cannot get around until you build that feature or implement that use case.
OR
2. You can embrace this opportunity and fail gracefully.
This means going well beyond the typical 404 page (although it is important) and answering the call when someone arrives at a feature that is not built yet or a topic that is not filled out just yet. Better yet, if someone searches for something on your page – auto populate their intent into your template and ask for feedback or for them to “claim” that page and build it out later.