socialmedian: Case Study: Goodwill’s Social Media Strategy

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Case Study: Goodwill’s Social Media Strategy » The Buzz Bin

Submitted by Vincent Wright

Aug 15, 2008

Summary

Working with Goodwill of Greater Washington on their social media effort has been very enjoyable. Serving as a social media coach, I’ve watched Brendan Hurley and his team make great progress since initiating their social media strategy just a few months ago.

Goodwill of Greater Washington is successfully using social media to intelligently raise its brand, educate new communities on its mission, and create sources of income. This case study has two important aspects: 1) That it is a metro region based effort, and 2) it features a charitable organization. We asked Brendan to write up a case study, and explain his strategy and efforts to create a diverse social media strategy that includes blogging and a special online fashion show event, The Fashion of Goodwill. Read the full article

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