Our CEO, Sang Kim, recently spoke on a panel entitled: “Joining the Party: Publishers Can Play and Prosper in the Social Media Sandbox” at OMMA Social.

Panel Details

In 2009, social networks like Twitter and Facebook evolved from “brand extensions” and “outreach” for major media into established publisher outposts that can drive traffic, user interaction, and now even ad revenues. But what best practices have emerged for managing these new syndication and relationship engines? This panel will look at issues including who mans the feed, who creates policies for maintaining voice and editorial consistency, and whether social nets are seen as an editorial operation or a way to market media brands. Lastly, this panel will give insight into whether social networks offer traditional content providers a new way of thinking about their own content and relationship to their audience. Last year, publishers scrambled to “plug into” the nets. This year they have to harness the energy.

Moderator

Andrea Harrison, Strategy Director, Razorfish

Panelists

Karl Lavin, Managing Edi