Times in London in September 2009 are interesting. Some businesses are moving ahead, others are having more parlous times. The CBI reports the recession is easing, but anecdotally I hear some sectors are still quiet.
Realising this, my main purpose in life is to make sure that whatever we provide to our customers, works. That is, telephones ring from new enquirers. Email addresses and contact us forms produce new and genuinely interested prospects.
Few can have not heard about the Social Media Marketing buzz that swept London last week. In the well attended Business Scene event last Tuesday Nick Tadd spoke about the end of the marketing department and the rise of the findability experts.
And in the packed eCademy meeting last Thursday Penny Power impressively and passionately described a social world of facebook, twitter, and blogging (especially eCademy blogging) where business happens, and will increasingly so.