I’m suffering from iPhone envy. It’s been going on for some time now but peaked to an intolerable level yesterday upon watching The Ellen Degeneres Show. (I’m on maternity leave and have been sucked into daytime talk shows in lieu of being able to participate in regular adult conversations during the day).

Yesterday on Ellen, T-Pain made a surprise appearance to announce his new iPhone app – I Am T-Pain. Basically the app allows you to change the pitch of your voice so you sound like T-Pain when he sings using the Auto-Tune microphone in many of his songs. The app also comes with a few T-Pain songs you can sing along to. You can record yourself singing and then share your hits with your friends on Facebook, etc.

Yes a bit of frivolity but talk about fun. And also great marketing by T-Pain. Not only does he make money from the app (it retails for $2.99 on iTunes), but this is an easy way for him to get his songs shared across the social web because it’s a fun way for people to share a personalized version of those songs. That’s social marketing at its finest.

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