Google’s plot to centralize all Internet discussions is exposed by a guy who used to write for TV Guide — I’m serious. Jeff Jarvis spotted the difference between Google’s new Sidewiki and its search engine, because that’s what he does for a living:
Google is trying to take interactivity away from the source and centralize it. This isn’t like Disqus, which enables me to add comment functionality on my blog. It takes comments away from my blog and puts them on Google. That sets up Google in channel conflict vs me.
So this goes contrary to Google’s other services – search, advertising, embeddable content and functionality – that help advantage the edge. This is Google trying to be the center.
And this is me trying to get in the last word: Google Sidewiki has the maddening-to-reporters nature of a Google product launch. We get a blog post with an Afterschool Special title –”Help and learn from others” — and a link to some ponytailed-grad-student research writeups. Why are they releasing it now? The thing doesn’t even run on Google’s Chrome OS operating system. Are