socialmedian: Selling Your Story: PR for Startups with Peter Shankman

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Selling Your Story: PR for Startups with Peter Shankman

Source: ReadWriteWeb

Sep 14, 2009

Summary

Peter Shankman knows a bit about startups and PR. Ever since launching his own venture, Help A Reporter Out (HARO) last year, he's been living at the crossroads of journalists who need stories and companies that need exposure.

And in connecting expert sources with harried journos, Shankman has gleaned a wealth of tips, tricks, and common-sense dicta, many of which he shared with us in a phone interview this morning. Read on, and find out what this entrepreneur/skydiver/damn smart PR guy thinks about your pitch - and why we, the press, agree with him.

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Get to the Point

To start things off, Shankman gives a word of advice that makes remarkable sense: "Journalists respond to sources who know how to write.

"They're doing six times as much work with six times fewer resources, and brevity has never been more important. Give them one paragraph - short, to the point, tell them exactly what you have to say - and help them write their story in a clear and concise way."

He also noted that it's important be sensitive to the fact that most journos operate on a deadline (

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