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Pondering “Email Conservation” After Hitting Gmail’s Storage Limit
Source: Daggle: Danny Sullivan's Blog
Sep 13, 2009


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Back in April, I became one of the rare people to run out of Gmail space. Due to a glitch with Google, I was also unable to purchase more space for several weeks. As a result, I became hyperaware of how much email space gets eaten up each day routinely. Newsletters, product offers, Facebook and Twitter notifications, that person you don’t know who emails you a 7MB file. It adds up. And Gmail’s supposedly “endless” space might not be keeping pace.


None of this is a crisis for the vast majority of people out there. You rarely hear people talking about running out of Gmail space. Those like myself who rely on email so much for business work as to run out of space probably wouldn’t think twice about buying more. I certainly would have done so, if I could have, at the time.


Still, I feel like all this crud going into our email boxes is wasteful. That in the era of cheap disk space and fast bandwidth, we don’t think twice about what we send, what we receive. But all that stuff is consuming disk space, server space, energy. Is there a case for email conser

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