socialmedian: Sprout Fankits: Create Your Own Custom Web-Based Widget Builder

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Sprout Fankits: Create Your Own Custom Web-Based Widget Builder

Source: Mashable!

Aug 12, 2008

Summary

Sprout has launched a new tool called Fankits that allows brands to offer a completely customized version of the company’s WYSIWYG flash widget and application builder. The first customer is Sony, who is using Fankits to launch a widget-based campaign for the upcoming movie Nick & Norah’s Infinite Playlist.

Versus the full-featured Sprout interface, the Nick & Norah widget builder has only a few options, allowing the user to first choose from one of three pre-made templates, and then select the photos, videos, and text they would like to be a part of their widget. The videos and photos can either be from a collection of clips Sony is offering from the movie, or pulled in by the user from the Web or their PC. The widget also features full streaming tracks from the movie soundtrack, through a partnership with imeem.

To make this possible, Sprout has introduced the concept of “remixing” widgets. In the Nick & Norah example, you can go to Sony’s web site and either just copy the default widget (or post is directly to a social networking profile or blog), or

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Comments (1)

Techn0tic,

Aug 12, 2008

This is a really clever development on Sprout's part. They seem to be a very capable team.