socialmedian: Collecta releases API to spur development of real-time search apps

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Collecta releases API to spur development of real-time search apps

Source: VentureBeat

Sep 10, 2009

Summary

The real-time search race is entering its next leg. After about a dozen start-ups rushed to launch basic search pages showing real-time results, a few are releasing application programming interfaces in hopes that developers will build a useful ecosystem of apps around them.

Collecta, a startup that models its architecture on financial data services, is next one to do this. It’s releasing an API today that will let other applications pull in its search results. For example, a Fantasy Football application could pull in real-time results from Collecta on all of a team’s players to let a sports fan know immediately how his favorite athletes are doing. Or a brand management tool could rely on Collecta to scour the web for what people are saying about a company in real-time.

“We watch as events happen and shoot it out to our users in real-time,” said Gerry Campbell, Collecta’s CEO. “There are many exciting possibilities. This could be optimized for brands, companies or events like wildfires or TV season premieres.”

Why’s real-time important? Companies like Collecta

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