socialmedian: Mothercare acquires social media site

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Submitted by Judithgermain

Sep 10, 2009

Summary

Mothercare has acquired pregnancy and parenting social media site gurgle.com.

The global parenting retailer, which already has a stake in the site, has bought the remaining share of the business held by Fleming Media.

Gurgle.com is aiming to become the leading information and social media brand in the UK pregnancy and parenting sector, while also growing its profile in international markets. It competes with other social networking sites targeting the same demographic, such as mumsnet.com. Read the full article

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