socialmedian: Apple's Biggest Product Announcement Today: Steve Jobs

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Apple's Biggest Product Announcement Today: Steve Jobs

Source: louisgray-com

Sep 09, 2009

Summary

Apple is in a unique position whereby they can cobble together an array of product features, introduce them in flashy way, and call the result a media event. Today, the company made relatively minor upgrades to one of its product lines, while also introducing a simple firmware upgrade and application version release to one of its software programs. This being Apple, their product line was the iPod, the firmware upgrade was for the iPhone OS, and the version release was for iTunes. The company also got to beat the drum and demonstrate once again that they have significant market momentum. But really, truly, the only thing that mattered about today was the person delivering the message: Apple CEO Steve Jobs.

As much as the words coming from his mouth, or the Keynote slides being projected behind him, Jobs' demeanor and pure physicality were on display today, after months of near invisibility as he recovered from a life-threatening battle which included a much-publicized liver transplant in Tennessee, following his battle with a rare, curable form of pancreatic c ...Read the full article

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