socialmedian: Why social media . . . even if you don’t want to

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Why social media . . . even if you don’t want to

Submitted by Damondnollan from Google Reader

Sep 09, 2009

Summary

If you read blogs about marketing small companies, you’re inundated with “social media” advice about why you need a blog and a Twitter account and everything else.

Even my 90-year-old grandmother who doesn’t own a computer and reads my wife’s healthy cooking blog on print-outs asks “What’s Twitter?” because she read about it in the New York Times.

Still, most people and most businesses don’t think they need a blog.

In the next five minutes, I’d like to convince you that you have to jump into the world of blogging and Twitter and Facebook.

Back in the late 1990s . . .

(Ew, don’t you cringe when you hear the phrase “back in the late 1990s?” Here comes a tale of hope and of disappointment, of “paradigm shifts” and of “eCommerce,” of lessons learned and history we shan’t repeat! Yuck. Sorry about this; it has to be done.)

Anyway, back in the late 1990s, there was a day (let’s call it Oct. 19, 1997) when suddenly every company in the western world decided they needed a Web site.

Not that anyone knew what a Web site was for. Was it a brochure? A storefront? A billboard?

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Comments (1)

Damondnollan,

Sep 09, 2009

The words of the day are, "You have to jump in [social media] even if you don't yet understand it."