socialmedian: FT.com / Technology - Companies use Twitter to pack PR punch

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FT.com Technology - Companies use Twitter to pack PR punch

Submitted by Lucaswyrsch

Sep 09, 2009

Summary

Twitter, a booming micro-blogging service, is inspiring business to manage its message in 140 characters or less.

Its streams of short text messages, publicly broadcast over the web, are being treated as the new frontline of internet conversation. Companies including Ford and PepsiCo have been dousing public relations fires with pithy communication bursts to the Twitter community.

“There’s a rapid-fire element to Twitter that causes conversations to go viral when something bad happens with a company,” says Jackie Huba, co-founder of the Society for Word of Mouth, an organisation that monitors social media. “Companies that have a Twitter account are prepared. If something goes wrong they can respond.” Read the full article

Comments (1)

Infosourcer,

Sep 09, 2009

This article caught my eye obviously but the date- it's almost a year old so not sure why it would just be pushed out?
"Published: December 30 2008 19:16 | Last updated: December 30 2008"