How do website readers prefer to share stories they find with friends? According to the company behind the widely used sharing widget ShareThis, after emailing a link, the most popular method of sharing is now Facebook. The numbers are interesting - but there are also some big caveats to keep in mind.
The Numbers
In our enthusiasm for Web 2.0 style tools, many blog publishers may forget just how popular sharing by email is. It's clearly the favorite method. Email sharing does tend to be one to one however, having items shared on Digg or Facebook has the potential to reach many, many more people.
The big surprise here, though, is that Facebook and MySpace have emerged as hugely popular ways to share items from off-site. Have they found greater mainstream success in the relatively short time these sites have supported item sharing than dedicated social bookmarking sites have in the years they have been online? It appears that may be the case.
We found these numbers via Amit Agarwal's blog, which is always a great place to
It would be interesting to know which method "Other 19%" is since it is more popular than Facebook. Facebook and Myspace may be outdoing the regular social bookmarking sites due to apps that now allow you to automatically share it with your friends on those sites, something that until recently, had to be manually done.