socialmedian: THE SEMANTIC WEB AND ITS IMPACT ON THE MARKET FOR LEMONS

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THE SEMANTIC WEB AND ITS IMPACT ON THE MARKET FOR LEMONS

Submitted by Tony Effik from blog

Sep 05, 2009

Summary

“I was like a boy playing on the sea-shore, and diverting myself now and then finding a smoother pebble or a prettier shell than ordinary, whilst the great ocean of truth lay all undiscovered before me.” Isaac Newton

The transformation in the advertising business is only just starting. Like Newton said, we are just playing with pebbles on the sea-shore, whilst the full force of the transformation is like a tide waiting to come in. We are years away from it, but the biggest tide that will come in will be the semantic web, web 3.0, the Internet of things, or whatever you may choose to call it.

One of the most exciting things about the semantic web is its promise to link data. This will give us the ability to easily find and manipulate that data with web services. Berners-Lee talks about the semantic web being a unbelievable data resource based on linked data. In short with intelligent agents and the semantic web, things become easier to find and easier to manipulate.

I have a dream for the Web [in which computers] become capable of analyzing all the data on the W

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