The following is a guest post by Richard Marshall, founder and CTO of Rapid Mobile Media.
London may be the sprawling heavyweight centre of the business universe, but not everybody wants to live there. There are sound economic factors for locating your business somewhere with lower costs and less pressure on staff. Yet the sad fact remains that most of your customers and best contacts will be in the London area.
Until recently the only tools for those remote from the centre were telephone, e-mail, virtual offices and easyJet. The explosion in forms of communication has changed this fundamentally, but you still need to follow some rules. Here are my top ten tips for using them:
People still work with people – so concentrate on building contacts, and sustaining them when they are made.
Do this by being visible – publish yourself via a blog, Twitter, IM, LinkedIn and other appropriate sites. Facebook and Bebo don’t count. Make sure you post comments on other people’s blogs to draw attention back to yourself and show off your knowledge and wit.