socialmedian: The Battle For Your Attention: Google And Facebook

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The Battle For Your Attention: Google And Facebook

Source: clipotech

Sep 03, 2009

Summary

As much as people talk about Twitter, we must realize that Twitter is only a tool (or infrastructure as I have argued). It is not a destination that people will focus their attention on for hours of the day. Destinations have been the goal for many startups, but to be a true, complete destination you need to supply a wealth of functionality. The battle for your attention, and which destination you focus on, is ramping up quickly. There seem to be two major players in this battle, Google and Facebook. However, they are taking different routes on their way to the destination.

The Facebook Route

Facebook started as this cool little social networking site for college students. Now, non-technical people like my wife use Facebook for hours at a time. Why did this happen? Basically, Facebook took your “real life” social graph and asked to store it for you so you might be able to find some long lost friends. People love nostalgia, and this really pulled people into the site. Add in some cute games and quizzes, and you have effectively rendered half of the internet obso

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Comments (2)

Jenniferl,

Sep 08, 2009

Being so friendly with so many new people and from all over.