Some writers don’t seem to know when to shut up. They ramble and pontificate and theorize, seemingly oblivious to the agony it’s causing everyone else.

To avoid this awful fate, you probably try to keep your posts short, chopping up longer ideas into a series of posts. No need to scare away readers by dumping too much information on them all at once, right?

Makes sense, but what’s weird is it doesn’t work that way.

Many popular posts here at Copyblogger are over 1,000 words. But other times, short posts pack the most punch. It’s almost as if the length of a post has no impact whatsoever on how successful a post becomes.

How could that be?

We’ve already given you the copywriting theory behind why this is, but I’m the first one to admit that it’s a little . . . abstract. Maybe an analogy would help bridge the gap.

Ever watched a long movie that was totally awesome?

Peter Jackson’s Lord of the Rings trilogy, which clocks in at over 10 hours, comes to mind. There is also Titanic — still the highest grossing movie of all time desp