In a blogspotting article by Business Week, the results of a social commerce study on myYearbook were revealed.

This study revolved around the interaction of social media and e-commerce, which has yet to reach its full potential and gain widespread traction (though some notable exceptions exist, including Zappos and Dell).

A few things become clear when reading the results

1. A overwhelming percentage of respondents (83%) have not posted information about a purchase they’re planning to make on their profile or in a status message in order to gather their friends opinions.


2. People are more likely to ask about “Small ticket” items such as movie tickets, music recommendations and video games instead of  “large ticket” items, such as vacation destinations, new homes, or appliances.

We believe that the payoff for consumer adoption of social shopping can have huge impacts to  bottom-line revenues, even for small ticket items in the short-term.

As you can see, the majority of social network users have not vetted purchase decisions with their online friends. But of