The economy might be softening, but not the appetite among dentists for technology. Bank of America, a large provider of dental equipment loans, says demand for such products actually grew in the first half of 2009. How much all those whiz-bang devices cost dentists—and you:
Digital Panoramic X-Ray Machine
Cost: $35,000 = 304 X-ray sessions
Why it’s popular: These machines, which spin around the patient’s head, expose consumers to less radiation because they capture images of all the teeth in a single take. They also offer a clearer view of the overall jaw structure.
Downside: These X-rays can cost more than traditional ones, and insurance doesn’t always cover the expense.
Downside: Howard Strassler, a professor at the University of Maryland Dental School in Baltimore, says these so-called intraoral cameras can promote unnecessary treatment. “Patients see a harmless crack in their teeth blown up on the big screen,” Strassler says, “and the