socialmedian: EU sets new information society challenge: Becoming literate in new media

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EU sets new information society challenge: Becoming literate in new media

Source: PublicTechnology.net

Aug 31, 2009

Summary

The way we use media is changing, the volume of information enormous, demanding more of us than being able to read, write or use a computer. The European Commission today warned that Europeans young and old could miss out on the benefits of today's high-tech information society unless more is done to make them 'media literate' enough to access, analyse and evaluate images, sounds and texts and use traditional and new media to communicate and create media content.

The Commission said EU countries and the media industry need to increase awareness of the many media messages people encounter, be they advertisements, movies or online content.

"Interacting with the media now means a lot more than writing to a newspaper. Media, especially new digital technologies, involve more Europeans in a world of sharing, interaction and creation. Consumers today can create their own content and make new works by transforming third party content," said Information Society and Media Commissioner Viviane Reding. "However, people who cannot use new media like social networks or digit ...Read the full article

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