Enabled by a slew of tools, there is an increasing trend of bloggers aggregating comments about their content from around the web right on their blog. In theory, this is a nice idea – bringing together bits of conversations in one spot – under the original content.
I get what bloggers are trying to do: use those comments as a type of social proofing. But social proofing should not interfere with user experience – by that I mean – get in the way of legitimate content on a page. And on a good blog, comments are most certainly content.
Aggregating 100’s of people ReTweeting the subject line of your message underneath the conversation adds nothing to your community, except destroying the actual conversation your community is trying to have on that page itself. By aggregating noise from around the social web on your blog (a place which can be a breath of fresh air from the never-ending river of real-time) you may be limiting the depth and impact of conversations.
Two of my favorite bloggers are doing this. Their con
Comment aggregation is in its infancy. Once they figure out to scrub the retweets, it will be really powerful. Imagine being able to see the value added to a post from my comment here on SocialMedian, someone elses on Digg, yet another on a blog, or something witty on Twitter.