socialmedian: YouTube Now Has Over 120 Million U.S. Viewers

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YouTube Now Has Over 120 Million U.S. Viewers

Source: Mashable!

Aug 29, 2009

Summary

YouTube’s been on a high-speed growth upswing. Last month, YouTube became the 4th most visited site on the web after it beat out Microsoft’s Live.com and MSN, with 85.1 million U.S. visitors.

That number may not truly reflect the viewership of the web’s most popular video website, though. According to some astounding numbers from comScore, online video is surging as 8.9 billion videos were viewed by 120.3 million U.S. citizens in July. That’s over 1/3 of the entire U.S. population. Just as astounding is that over 21 billion videos were viewed on the Internet according to the new numbers.

YouTube Domination

comScore’s video matrix broke down the total number of unique viewers and the total number of videos viewed in the U.S. during July across the top 10-12 websites. Here are the unique viewers for online video in July:

Google sites were the clear winner in online video, with 120.8 million unique viewers. According to comScore, 120.3 million of those viewers were for YouTube.com What may be more shocking is the average number of video per viewer: 134.9. T

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