socialmedian: Social Networking Watch: Social Networking For The Rich

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Social Networking Watch: Social Networking For The Rich

Submitted by Vincent Wright

Aug 09, 2008

Summary

ASMALLWORLD, while growing quickly, has gotten too big for some members' liking. Diamond Lounge has morphed into a "dating and networking site." Now, a site called Spire is entering the fray. But Spire has a slightly different business model. Rather than offering social networking, Spire calls itself a "social resource." Instead of friends, it sells advice. It offers firsthand testimonials on travel, food, wine, cultural events, wellness and other areas of interest for the affluent. FULL ARTICLE @ WSJ Read the full article

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