socialmedian: Social Networking's Next Frontier: The Mobile Phone

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Social Networking's Next Frontier: The Mobile Phone

Source: UsabilityNews: News (full)

Aug 09, 2008

Summary

By Jim Knapik, President and CEO of Oz Communications

Social networking tools aren't really new in the computing world. After all, AOL was the granddaddy of social networking environments back in the Internet's early days. But the extension of these environments to mobile devices is new. According to an Informa Telecoms report, about 50 million people, or about 2.3 percent of all mobile users, already use the mobile phone for social networking, from chat services to multimedia sharing. The company forecasts that the penetration rate will mushroom to at least 12.5 percent in five years.

Despite the obvious user interest and early traction in mobile social networking, early forays have been limited by technical challenges with functionality, performance and the ability to deliver user-friendly interfaces. To date, most mobile social networking implementations have focused on providing users with a subset of features that are available on existing online Web applications, but no one has delivered a complete and compelling mobile experience for users that will dr ...Read the full article

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