socialmedian: U.S. Online Video Market Soars in July to 21.4 Billion Videos Viewed

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U.S. Online Video Market Soars in July to 21.4 Billion Videos Viewed

Source: Search Engine Watch Blog

Aug 27, 2009

Summary

Yesterday, I talked about my new book, YouTube and Video Marketing: An Hour a Day, during Business Wire's free webinar series. During the webinar, I cited comScore Video Metrix data for June that showed YouTube getting more unique viewers that month than the Super Bowl.

Today, comScore Video Metrix released July 2009 data showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

This means there are Super Bowl-sized audiences for online video each and every month. Oh, by the by, the more than 158 million viewers watched an average of 135 videos during the month of July. That's some average!

Here are some of the other stats buried at the bottom of comScore's press release:

* 81.0 percent of the total U.S. Internet audience viewed online video.

* The average online video viewer watched 500 minutes of video, or 8.3 hours.

* 120.3 million viewers watched 8.9 billion videos on YouTu

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