Digital Window, parent company of Affiliate Window, sold a majority stake in the business to Axel Springer and PubliGroupe, which already owns another affiliate network, Zanox.

We've been talking to Affiliate Window CEO Kevin Brown, who will continue in his current role, about the deal, and current trends in the sector...

How much was the deal worth?

There are constraints within the deal that restrict discussions regarding the actual fiscal worth. However, it might be worth highlighting that AS/PG approached us even when we had pulled out of the previous sales process due to the market downturn. Their persistence to do a deal should speak volumes regarding its worth to both parties.

Who are the main Affiliate Window shareholders?

Axel Springer and PubliGroupe jointly own 51% with the remaining 49% owned jointly by the founders of Affiliate Window (AW), Andrew Totten and myself.

Are there any conflicts of interest for the owners, in terms of trying to dovetail Zanox and Affiliate Window within the same markets?

No, Zanox is the main network in continental Europe