Even though more than one quarter of US Internet users is Baby Boomers and even though the majority of this group spends over five hour per week online, a new survey by Burst Media found that only 14% of Boomers feel that the content on the Internet is focused on people their age. An even smaller number of boomers (9.9%) thinks that Internet advertising is focused on their demographic. This points towards some great business opportunities, especially for social networks, where Baby Boomers are still lagging behind other age groups.

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According to Burst Media, close to 80% of women and 76% of men under 34 belong to at least one social networking site. For Baby Boomers, these numbers drop to 50% and 44% respectively. Part of the problem here is that Boomers don't think that these social networks are focused on their age group. Only 11.9% of Boomers who belong to a social networking site think that the site is geared towards people their age.

As the Burst Media survey notes, Boomers actively look for different things online than younger users. Young adults l