socialmedian: Social Media Education is Needed Now More Than Ever

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Social Media Education is Needed Now More Than Ever

Submitted by Adamsherk from Google Reader

Aug 26, 2009

Summary

Today I saw this piece on Mashable about how resistance to social media is beginning to fade. The article mentions that while 59% of marketers use social media in some capacity and the figure will jump to 82% next year, some companies are still resistant to social media marketing.

Mashable’s article features a chart that lists the biggest deterrents to social media. They are (in descending order):

“We don’t know enough about social media to know where to begin.”

“There’s no established way to measure the effectiveness of social media.”

“There’s no funding for social media in our budget.”

“We don’t have the time to invest in social media right now.”

“Social media isn’t a proven, tested strategy.”

“We’re hindered by legal constraints/corporate policies.”

“It’s not a good use of employee time.”

In my opinion, reasons 2-7 directly correlate with Reason #1, which can be boiled down to a lack of social media education. Social media marketing is fairly new, although it ties the basic principles of marketing into a new medium/environment. Many companies are likely int

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