socialmedian: Why Zoho Wants You to Sign in with Google Apps

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Why Zoho Wants You to Sign in with Google Apps

Source: ReadWriteWeb

Aug 26, 2009

Summary

Not long ago Google revamped its sign-on system using the federated protocols of OpenID. Now Zoho, a major provider of SaaS productivity and enterprise tools, has decided to support Google Apps accounts for anyone logging in to its services.

Though Zoho definitely competes with Google in areas such as its online documents editor, the majority of the company's suite is not. Letting Apps customers login to Zoho without creating a new account is much more attractive than forcing unnatural competition. In the future we're quite likely to see Zoho sidling up to Google as a compliment to its software.

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Zoho already lets users sign in with regular Google or Yahoo accounts, so supporting Google Apps isn't an entirely new move. They also have Gadgets which use the OpenSocial standard. While many analysts, including us, have called Zoho a direct competitor of Google, that might not be the case today.

We spoke with Zoho's Raju Vegensa, and he gave some pretty compelling evidence that it's much more attractive for the company to be complimentary to Google. First of

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