socialmedian: 35 Logos brilliantly using Negative Space: Negative is Positive

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35 Logos brilliantly using Negative Space: Negative is Positive

Source: Most Inspired Blog

Aug 25, 2009

Summary

Creating logo designs is not a big deal anymore, anyone can do it but what makes them different is your creative approach. Every designer wants his artwork to stand exclusively so people remember it in the long run. To achieve this goal always think out of the box and come up with brilliant creations. Specifically, while logo designing, try to be conceptual and utilize exclusive trends for your designs….such as Negative Space.

It takes a designer’s clever eye to balance the negative and positive space of a design. I am sure you all must be well aware about the magic of negative space in a logo but I would like to define it a little here. Let’s say it is the space between an object, around an object, which can be utilized to convey the real message of the logo.

However, with a blog post about negative space in logos, how can anyone forget to mention the great example of negative space….the eternal “FedEx” logo. The spaces between the letters in “Ex” create an almost subliminal arrow. According to FedEx spokesman Jess Bunn:

“The ar

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