As Kaiser Kuo said Beijing 2008 is the first web 2.0 Olympics ever, we will start to consume and enjoy the Olympics in social media, rather than only in main stream media. I will try to summarize China’s social media campaigns on the Games. If you know any good Olympics social media campaign, please leave a comment below, I will add it into the post.

Online Video

Online video is the most important part of social media for the Olympics. CCTV.com, the website of China’s Central TV station, owns the online video rights of the Beijing 2008. CCTV.com partners with Adobe to operate The Olympic Network TV Station, CCTVOlympics.com, to provide 5,000 hours of on-demand protected streamed video content including full event replays, highlights, features, interviews and encore packages.

CCTV.com also licensed online video rights to some Chinese web portals, video sharing sites and P2P video streaming services, including Sohu, Sina, Netease, Tencent, Ku6, UUSee, PPStream and PPLive(UUsee, PPsteam and PPlive are all P2P video streaming services).

Youku.com, which doesn’t hav