socialmedian: Forget internet dating, this is online matchmaking

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Forget internet dating, this is online matchmaking

Source: guardian.co.uk Technology

Aug 23, 2009

Summary

British Asians are looking for love on matrimonial websites, but can you really find your life partner online?

Jayasree Sen Gupta wanted to get married. In her mid-30s but living on her own in Leeds, she rarely met suitable men. She knew her ideal man would, like her, have an Indian heritage and, also like her, be a music lover. But how to find him? In the past Gupta may have left that question to her mother and father, settling for an arranged marriage and, possibly, a life empty of love and filled with unhappiness. But her parents live in India, and she was not keen to emulate her friends by trawling the bars and clubs of the city in search of her elusive Mr Right. So, in May 2007, Gupta signed up with Shaadi.com. While internet dating is commonplace, Shaadi.com is a more serious proposition; one of the most successful matrimonial websites and increasingly popular with Asians looking for a life partner.

When she wrote her profile, Gupta was very clear about the type of man she was looking for – from the qualifications she expected him to have, to the enthusia

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