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Why Did Reply! Launch A Marketplace?
Source: Reply Blog
Aug 21, 2009


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Summary
Reply.com started in lead generation. Why did you transition the business into an exchange and marketplace?
Until the summer of 2006, Reply.com was focused on lead generation for the real estate and automotive markets. During that quarter, many of our largest real estate buyers informed us they were going to stop buying leads due to the [...]

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